The 99¢ store: what’s a book worth these days?
When I put my out-of-print book Slaying the Mermaid: Women and the Culture of Sacrifice on Kindle, I had to decide how much to charge. Amazon limited me to charging $9.99 if I wanted the higher royalty, 70%. So I thought, I’ll underprice it a bit to make it more attractive, and listed it for $8.99. Turns out that was way overpriced. Fierce pricing debates rage among indie authors on blogs and the Kindle online forums. Many charge 99¢—the lowest Amazon allows. One theory is that people will take a chance on anything for 99¢, so you start there to[…]
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